Stretch marks are the result of rapid stretching of the skin during pregnancy or times of growth or weight gain. Damage of collagen and elastic tissue in the middle layer of our skin (dermis) results in the characteristic line-like appearance. The top layer of the skin (epidermis) remains intact.

Existing stretch marks are most responsive to treatment when they are still new and pink or red.
Intense Pulsed Light (IPL) can improve the redness but will not directly improve the lines themselves.
Fractora RF microneedling minimizes the appearance of stretch marks by stimulating collagen production. Best results require 4-6 sessions. Frequently treated areas include stomach, shoulders, thighs, hips, and buttocks.
Topical treatments include retinol (OTC) and tretinoin. They have not been proven safe to use during pregnancy.

Recommended OTC products (in order of popularity):
Please use all products only on a small test spot for the initial 3 days, to make sure that you are not allergic to any of the ingredients.

Fragrance Free Tummy Rub Butter
(Mama Mio)
For pregnant women. Use for prevention of stretch marks. Free from parabens, petrolatum, colorants, xeno-estrogens, PEGs and phthalates.

Certified Organic Rosehip Oil (Trilogy)

For pregnant women. Use morning and evening, absorbs easily.

Rosehip Oil Australian Certified Organic Cold Pressed

For pregnant women. Australian Certified Organic & PETA approved

Complete Duo Stretch Mark Cream (Unity Beauty Essentials)

For pregnant women. Natural, organic & vegan. A cream-oil formulated with avocado, coconut, almond and rosehip oils is bolstered by the star ingredient, Indian gooseberry extract. Packed with antioxidants to prevent skin deterioration.
Free from mineral oil, petrolatum, parabens, phthalates, sulphates, DEA, phenoxyethanol, retinol/retinoids, BHA/BHT and gluten. Vegan-friendly and not tested on animals.
Founded by Parvathi Nair, a beauty industry veteran and mother, Unity Beauty Essentials was created to provide expectant mothers with high-quality skin care products that are safe to use while pregnant.

Stretch Mark Minimizer Lotion (Clarins)

For pregnant women. Contains crowberry extract, a plant from South-east Asia, that tigers roll around in to heal their wounds, rub into your skin morning and evening for at least 3 months